The term ‘All's Fair’, ‘us’ or ‘we’ refers to the owner of the website. The term ‘you’ refers to the user or viewer of our website.
We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy has been updated in 2018 to take account of the EU's new GDPR legislation.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Because we use PayPal to process your online payments we do not store credit card details. If you call us to give details over the phone we shred your card details immediately after processing. We never share customer details with any 3rd parties.
For detailed information regarding the security of your credit card details when making a purchase from All's Fair, please see our Secure Online Shopping page.
What information do we collect?
We may collect the following information:
What we do with the information we gather
We require this information to process your orders, and in particular for the following reasons:
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
We will not sell, distribute or lease your personal information to third parties unless we are required by law to do so.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee may be payable. If you would like a copy of the information held on you please write to:
If you believe that any information we are holding on you is incorrect or incomplete, please let us know via our Contact Us page. We will promptly correct any information found to be incorrect.
What are cookies?
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Most web browsers automatically accept cookies, but (as detailed below) you can usually take action to decline cookies if you prefer. This, however, this may prevent you from taking full advantage of the website as cookies allow web applications to respond to you as an individual and to tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use three different types of cookie:
There are two session cookies; the first is required so that our site can recognise the same user clicking from page to page. Without it, every page would be treated as your first visit to our site, and anything added to the shopping basket would be instantly forgotten. This cookie expires when your browser is closed.
The second is used to remember you when you leave our site, so that when you come back the contents of your shopping basket will still be available. If you sign in with an email address and password, these login details are also saved so that you can remain logged in when returning (the password is encrypted). If you sign out, your login details are removed from the cookie. This cookie expires after one year.
If you wish you can modify your browser settings to decline these cookies (depending on the browser you use, cookie settings are usually found in the ‘privacy’ section of the browser settings or tools menu), however this would make your shopping experience with us, and any other online retailer, very difficult, if not impossible.
These are set by Google Analytics, which is the program we use to understand who is using our site and how they are using it. We use this information to help us improve our website, and tailor it to our customers’ needs.
All of the information collected by these cookies is anonymous, and is aggregated for statistical analysis purposes only. For example, we know on average how many pages visitors to our website view, what age groups our visitors fall into, the split of male and female visitors, and what percentage of visitors come from the UK – however we are not able to identify any individual who visits our website.
If you wish, you can opt out of providing your data to Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on.
This service allows us to show you ads for our company and products when you visit other websites. We also use these cookies to collect statistical information about how often these ads are viewed, and how successful they are at directing people back to our website. As above, this information is aggregated and anonymous, and no personal information is divulged to us or anyone else.
Please note that we recognise these types of adverts can sometimes be annoying, especially when they seem to follow you around the web for months! We would never inflict on our customers that which we dislike ourselves, and so we use this facility sparingly, and only to serve as an occasional jog to your memory that we are still here…
You can opt out of seeing ads that have been personalised to you by visiting Google Ads Settings and choosing to opt out of interest-based ads (please note that you will still see ads, but they will not be ones based on your interests, age or gender).
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
Links to other websites