| Here at Accessory Fair it is very important to us that we always fully respect your privacy and your personal information. However as a company that you interact with, there is certain information that we need to access and store in order to conduct our business, and this privacy policy sets out how Accessory Fair uses and protects any information that you give us when you use this website. The term ‘Accessory Fair’ or ‘us’ or ‘we’ refers to the owner of the website. The term ‘you’ refers to the user or viewer of our website. Accessory Fair is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 22nd February 2012. What we collect We may collect the following information: - Name.
- Contact information including email and postal address.
- Demographic information such as postcode and date of birth.
- Other information relevant to customer surveys and/or offers.
What we do with the information we gather We require this information to understand your needs and provide you with a better service, and in particular for the following reasons: - Internal record keeping.
- We may use the information to improve our products and services.
- We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
Security We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. For detailed information regarding the security of your credit card details when making a purchase from Accessory Fair, please see our Security page. How we use cookies A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. Links to other websites Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question. Controlling your personal information You may choose to restrict the collection or use of your personal information in the following ways: - Whenever you are asked to fill in a form on the website, look for the tick-box that permits us to keep you informed about special offers and promotions, and ensure this box is not ticked if you do not wish to be contacted.
- If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us. All of our contact details can be found on our Contact Us page.
We will not sell, distribute or lease your personal information to third parties unless are required by law to do so. You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee may be payable. If you would like a copy of the information held on you please write to: Accessory Fair
7 Kirkwood Avenue
Birmingham
B23 5QF
United Kingdom. If you believe that any information we are holding on you is incorrect or incomplete, please let us know via our Contact Us page. We will promptly correct any information found to be incorrect. | 
