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Your privacy is important to us

We know how important it is to you that we always fully respect your privacy and your personal information, however, as a company that you interact with there is certain information that we need to access and store in order to conduct our business.

This policy sets out how we use and protect any information that you give us when you use this website. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this Policy.



The term ‘All's Fair’, ‘us’ or ‘we’ refers to the owner of the website. The term ‘you’ refers to the user or viewer of our website.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy has been updated in 2018 to take account of the EU's new GDPR legislation. 



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Because we use PayPal to process your online payments we do not store credit card details. If you call us to give details over the phone we shred your card details immediately after processing. We never share customer details with any 3rd parties.

For detailed information regarding the security of your credit card details when making a purchase from All's Fair, please see our Secure Online Shopping page.


What information do we collect?

\If you place an order with us we will collect the following information:

  • Name.

  • Contact information including email and postal address.


What we do with the information we gather

We require this information to process your orders, and in particular for the following reasons:

  • To post your order and contact you in case of any item being unavailable.

  • Internal record keeping, including records we have to keep for legal reasons.

  • If you agree to be added to our mailing list we will send promotional emails and newsletters about new products, special offers or other information which we think you may find interesting using the email address which you have provided. You will receive no more than six of these a year and can opt-out at any time by emailing or clicking to "Unsubscribe"  


Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on our website, look for the tick-box that permits us to keep you informed about special offers and promotions, and ensure this box is not ticked if you do not wish to be contacted.

  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us. All of our contact details can be found on our Contact Us page.

We will not sell, distribute or lease your personal information to third parties unless we are required by law to do so.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee may be payable. If you would like a copy of the information held on you please write to:

All's Fair
Leys Meadow
24E Park Lane
North Yorkshire
United Kingdom.

If you believe that any information we are holding on you is incorrect or incomplete, please let us know via our Contact Us page. We will promptly correct any information found to be incorrect.


What are cookies?

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Most web browsers automatically accept cookies, but (as detailed below) you can usually take action to decline cookies if you prefer. This, however, this may prevent you from taking full advantage of the website as cookies allow web applications to respond to you as an individual and to tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.


How we use cookies

We use three different types of cookie:

  • The first are what we call ‘session’ cookies and are used by our e-commerce software to ensure that you have a smooth shopping experience whilst on our website.

There are two session cookies; the first is required so that our site can recognise the same user clicking from page to page. Without it, every page would be treated as your first visit to our site, and anything added to the shopping basket would be instantly forgotten. This cookie expires when your browser is closed.

The second is used to remember you when you leave our site, so that when you come back the contents of your shopping basket will still be available. If you sign in with an email address and password, these login details are also saved so that you can remain logged in when returning (the password is encrypted). If you sign out, your login details are removed from the cookie. This cookie expires after one year.

If you wish you can modify your browser settings to decline these cookies (depending on the browser you use, cookie settings are usually found in the ‘privacy’ section of the browser settings or tools menu), however this would make your shopping experience with us, and any other online retailer, very difficult, if not impossible.

  • The second type of cookie is used to enable us to collect statistical information about the people who use our site.

These are set by Google Analytics, which is the program we use to understand who is using our site and how they are using it. We use this information to help us improve our website, and tailor it to our customers’ needs.

All of the information collected by these cookies is anonymous, and is aggregated for statistical analysis purposes only. For example, we know on average how many pages visitors to our website view, what age groups our visitors fall into, the split of male and female visitors, and what percentage of visitors come from the UK – however we are not able to identify any individual who visits our website.

If you wish, you can opt out of providing your data to Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on.

  • The final type of cookie is also set by Google; however this is a third-party cookie which is set when we use Google’s Display Advertising service.

This service allows us to show you ads for our company and products when you visit other websites. We also use these cookies to collect statistical information about how often these ads are viewed, and how successful they are at directing people back to our website. As above, this information is aggregated and anonymous, and no personal information is divulged to us or anyone else.

Please note that we recognise these types of adverts can sometimes be annoying, especially when they seem to follow you around the web for months! We would never inflict on our customers that which we dislike ourselves, and so we use this facility sparingly, and only to serve as an occasional jog to your memory that we are still here…

You can opt out of seeing ads that have been personalised to you by visiting Google Ads Settings and choosing to opt out of interest-based ads (please note that you will still see ads, but they will not be ones based on your interests, age or gender).

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

The use of cookies by all companies in the EU is regulated by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011. You can find out more information about these regulations, and how they affect you, by visiting the Information Commissioner’s Office website.


Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Privacy and Cookie Policy. You should exercise caution and look at the Privacy Policy applicable to the website in question.